Long view

Going Independent

Working for yourself concentrates your exposure rather than removing it. Where it works, and where it is a worse version of the problem.

My Career Crusader9 min read711 words

and where it is a worse version of the problem.

Independence is a common response to feeling exposed inside an organisation. The reasoning is that if your employer might not need you, at least working for yourself removes the single point of failure. The reasoning is half right. Independence does remove your dependence on one employer's headcount plan. It also removes every buffer between you and the market, which means that if what you sell is commoditising, you find out faster and more painfully than an employee would.

The uncomfortable arithmetic An employee producing work whose value has fallen is protected for a while by inertia, contracts, notice periods, and their employer's reluctance to act. That protection is worth something.

An independent selling the same work faces the repricing directly and immediately. Clients compare your quote to what they think the work now costs, and they have a reasonably accurate idea. There is no inertia. So the first question is not whether you can find clients. It is whether what you sell is the kind of thing that is holding its value, and the tests are the same as everywhere else in this collection: is it specifiable, is anyone accountable, does the context live in systems or in heads. If you sell production, independence is a worse version of your current problem. If you sell judgement and accountability, it is a genuinely good route.

What independent clients actually buy Someone to be responsible. This is the largest one and it is frequently underpriced. A client engaging an independent is buying a named person who will own the outcome. They could produce something similar themselves; what they cannot do is delegate the responsibility for it being right.

Judgement about their specific situation. Generic advice is free and everyone knows it. What is scarce is someone who understands this business, this constraint, this history, and can say what applies. Availability under pressure. Being reachable when something goes wrong. Worth a great deal, almost never priced explicitly, and a strong argument for retainers over project fees.

A relationship that persists. Clients pay to not have to explain their context again. This is why long client relationships are the core asset of independent work and why the first two years are the hardest.

The structural advice Retainers over projects. Project fees are priced against production, which is falling. Retainers are priced against availability and accountability, which are not. Moving clients from one to the other is the single highest-value change available to most independents right now. Fewer, deeper clients. Ten shallow relationships are more fragile than three deep ones, and they cost more to service. Depth also produces the context that is your actual product. Specialise narrowly. "Consultant" competes with everyone. "The person who handles X in Y sector" competes with almost nobody and gets referred. Narrowness feels risky and is the opposite. Do not sell hours. Covered elsewhere and worth repeating. If you bill time in a market where the time required is falling, you are choosing to have your revenue fall with it.

Where it works well Regulated work where you carry a licence. Local physical services. Anything requiring accumulated relationships. Work where the client's problem is that they do not know what to do rather than that they cannot produce something. Interim and fractional roles where a small organisation needs senior judgement part time — this last one has grown substantially and is underexploited.

Where it does not Content production of any kind, at volume, priced per unit. Generic advisory without a specialism. Anything where the client's alternative is a tool and a junior. These are not permanently unviable but they are being repriced hard, and going independent into them is entering a difficult market with none of an employee's protections.

The thing to do before jumping Get one client while employed, if your contract permits. Not for the money — for the information. You will learn within three months whether people will pay you directly for what you do, at what price, and how much effort finding them takes.

That information costs almost nothing to acquire and it is the entire question. Most people acquire it after resigning, which is an expensive order to do things in.

hard finding them is.

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