Sector analysis

HR and Recruiting

Screening automated on both sides at once, which broke the signal. What is left is the part that was always the job.

My Career Crusader9 min read748 words

that was always the job.

Recruiting is the clearest case in this collection of automation being deployed by both parties simultaneously, and the result is not efficiency. It is an arms race that has degraded the information everyone depends on.

What broke Employers automated screening: parsing, ranking, matching, initial filtering. That was already well established and generative tools accelerated it. Candidates then automated applying. Tailored cover letters at scale, CVs rewritten for each posting, applications submitted in bulk. Application volumes at many employers have risen dramatically while the pool of genuinely suitable candidates has not changed at all. The consequence is that the written application has largely stopped carrying signal. A well -targeted CV used to indicate effort and genuine interest, because producing one cost something. It costs nothing now, so it indicates nothing. Both sides are spending more and learning less.

This is worth stating plainly because it explains the behaviour everyone is complaining about: employers relying more heavily on referrals, more interview rounds, more work samples, more insistence on prior experience in exactly the same role. None of that is laziness. It is a rational response to the collapse of a signal.

Where that leaves the profession Sourcing is under pressure. Finding candidates who match a specification is increasingly a tooling problem, and the parts of recruiting that were essentially search are being absorbed.

Closing is not. Persuading a specific person to leave a job they are reasonably happy in, for a role at your organisation, at a number that works for both sides, is a relationship and judgement task. It is where placements actually succeed or fail and it is entirely human.

Assessment judgement is now more valuable. If written materials carry less signal, the ability to work out whether someone can actually do the job — from a conversation, a work sample, a reference call done properly — becomes the scarce capability. Most recruiting functions have historically been weak at this. It is the highest-return thing to get good at now.

Employee relations holds completely. Investigations, grievances, disciplinaries, redundancy processes. These carry legal exposure, require judgement under ambiguity, and involve people at their worst. Nothing about this is going anywhere. It is also the least popul ar part of HR, which is precisely why it is defensible.

The specific opportunity There is a role that barely exists yet and is going to be necessary: someone who owns how assessment works in an environment where written signals are unreliable. That means designing work samples that cannot be faked, structuring interviews so they actually discriminate, running reference checks that produce information rather than confirmation, and being honest about which of your existing filters are now noise. Most organisations are aware their process has degraded and have no idea what to do about it. Anyone in recruiting who takes this on will find they have very little competition, because it requires being willing to tell your own organisation that its hiring process does not work.

The other side of it HR is also the function that will be asked to manage the workforce consequences of automation elsewhere in the business — restructures, redeployment, retraining, redundancy. That is grim work and it is going to be in demand. It is worth being deliberate about how you do it. The people who handle these processes with genuine care are remembered, and in a labour market where reputation travels fast, that matters more than it used to. It is also, plainly, the right way to treat people who are having the worst month of their working life.

What to do If you are in high-volume recruiting, move toward assessment and closing. The sourcing half is the exposed half. If you are in HR operations, move toward employee relations and anything with legal exposure. Benefits administration and query handling are being absorbed. If you are in talent acquisition leadership, the most valuable thing you can do this year is measur e whether your process still discriminates between good and bad candidates. Most do not, and almost nobody has checked. Everyone, protect the referral network. When formal signals degrade, informal ones carry more weight, and the recruiters who genuinely know a lot of people in their sector are holding an asset

that got more valuable while everyone was worrying about the software.

Look at your last twenty hires and check whether your screening actually predicted who worked out. If it did not, you have found the most important project in your function.

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